What is Domain Authority?
Domain Authority (DA) shows how credible a website is with a ranking of 0-100. The higher the score the higher the Domain Authority. DA was introduced as an SEO (search engine optimization) measurement by MOZ. It shows the potential of your site being ranked by search engines. So, the higher the Domain Authority, the more likely your site is ranked by Google, Bing, and Yahoo and other search engines.
How can I check my Domain Authority?
You can easily check your Domain Authority in Moz’s Open Site Explorer. You’ll see your site’s Domain Authority, Page Authority, and Page Link Metrics.
Page Authority? What?!
Page Authority is the page equivalent to Domain Authority. Your site’s domain will have one Domain Authority score showing the overall strength of your site. However, each page on your site has its own score. Remember that Google doesn’t rank a domain, the search engine ranks a web page. You can (and should) check which of your web pages have a higher Page Authority and which ones have a lower one. This will most likely help you identify what works best in increasing your Page Authority.
Page Authority has a direct influence on Domain Authority and your site’s ranking on Google’s and other search engines.
What’s a good Domain Authority score?
100 of course. Just kidding. Wikipedia, Facebook, Google have a Domain Authority of 100. CNN has a Domain Authority of 98 (all data as of 2/24/2018). If you have a blog, a Domain Authority score between 40-60 is probably good. I say “probably” as there is no definitive guide to what a good or bad score is. When you start a new website or blog, it starts with a Domain Authority of 0. Even if it’s a high-quality website, it will take time to build up to a high score. Here is an Industry Benchmark Report: average Industry DA benchmarks
What factors into a Domain Authority or Page Authority score?
Moz says there are about 40 ranking factors. Loosely summarized, all these factors determine the quality and trust of your site, essentially your credibility. Some of the tangible factors are freshness of content, quality of content, social signals, internal linking, and inbound links (links from other sites).
How do I increase my Domain Authority or Page Authority?
1. Improve your content
Write quality content that people want to read. If people find your content compelling, they will spend more time on your site and will share your content. It shows that your site provides expert content. Update your content regularly to show freshness.
2. Social Sharing
Share your site and content pages on social media. With quality content it is more likely that other people share your content. Ensure you have social sharing buttons enabled. The more people share your content on social media, the higher the signal that your site has content that people want to read.
3. Internal & External Links
Show related content on your pages. Internal linking helps keeping people on your site. Time spent on a site is another key factor in search engine ranking.
Also link to trusted sources that support your content. Check out the Domain Authority of these sources and ensure they have a high score.
4. Inbound Links
Inbound links are links from other sites. The more links you have from other sites, the more likely your site is being seen as an expert site. However, there is a caveat. You need to ensure that these links come from higher Domain Authority sites. You absolutely want to avoid being linked from directories and sites that have absolutely no relation to your content. Do not buy links.
5. Remove spammy inbound links
Bad inbound links can hurt your Page and Domain Authority. Once you see which sites link to your website, filter out spammy sites, directories and sites with dubious content. Identify the links you would like to have removed and contact the site owners and politely ask them to remove the links (provide a screenshot of where the link is on their site). If they don’t remove your link within 2-3 weeks, use Google’s disavow tool to ask Google to disregard the link.
Do you have any additional tips on tactics that have worked for you to increase your Domain Authority? Share them in the comments!