Hmm, What Is “Native”, Gary V??

Hmm, What Is “Native”, Gary V??

I just want to preface this with saying that I like books. Mostly all books. I like reading. I like the smell of books, new and old, and feeling the pages between my fingers. With every book, you know what to expect. Reading in English, you read left to right, you understand the language and [...]

RTIC Coolers: Bad Ad or Genius Ad?

RTIC Coolers: Bad Ad or Genius Ad?

You've thought of an ad idea. You spoke to creative, even filled out your creative brief. They made you an Instagram sized ad image, the perfect dimensions. Cool, hipster looking photo with not too much text on it. Slapped a logo on it. You're ecstatic. A NEW AD! Perfect, conversions are going to spike. You [...]

Unnecessary Technology: Ember

Unnecessary Technology: Ember

If you don't know what an Ember mug is or why it's special, well, it's a mug that keeps the drink at whatever temperature you desire. Cool (or should I say 'hot'), right? Well, ehhh, I'm not so sure. 

Business Headshots: You Need ‘Em

Business Headshots: You Need ‘Em

Browsing through LinkedIn, so many profile images are catching my eye, but not in a good way. I've seen mirror selfies (tip #1, if we can see your phone in the actual picture, it shouldn't be used as a professionally shared image). I'm seen weird faces and simply some unflattering angles. Images too dark, too [...]