Hmm, What Is “Native”, Gary V??

Hmm, What Is “Native”, Gary V??

I just want to preface this with saying that I like books. Mostly all books. I like reading. I like the smell of books, new and old, and feeling the pages between my fingers. With every book, you know what to expect. Reading in English, you read left to right, you understand the language and [...]

RTIC Coolers: Bad Ad or Genius Ad?

RTIC Coolers: Bad Ad or Genius Ad?

You've thought of an ad idea. You spoke to creative, even filled out your creative brief. They made you an Instagram sized ad image, the perfect dimensions. Cool, hipster looking photo with not too much text on it. Slapped a logo on it. You're ecstatic. A NEW AD! Perfect, conversions are going to spike. You [...]

Getting Too Cozy at Work Might Be a Mistake

Getting Too Cozy at Work Might Be a Mistake

Trust between employees is a key to success. No company can move fast and efficiently if its employees don’t trust each other. No person can achieve or complete all tasks in a company and on a timely matter, thus one needs to trust others to work on what you are not able to. However, blind [...]

Why clickbait won’t work in the long run

Why clickbait won’t work in the long run

You’ve seen at least one clickbait title today if not more. Something like “5 Things about Garden Gnomes that will Shock You!” No, I won’t be talking about garden gnomes (though I am sure I can find a shocking fact or two about them). What clickbait does is playing with your mind, teasing your curiosity, [...]