Hmm, What Is “Native”, Gary V??

Hmm, What Is “Native”, Gary V??

I just want to preface this with saying that I like books. Mostly all books. I like reading. I like the smell of books, new and old, and feeling the pages between my fingers. With every book, you know what to expect. Reading in English, you read left to right, you understand the language and [...]

Twitter thinks The Grumpy Marketer is a boy

Twitter thinks The Grumpy Marketer is a boy

We do like to point out the obvious and then peeing our pants laughing. So, Twitter thinks The Grumpy Marketer is a boy. I could go into a long feminist tirade now, but I am still lying on the floor laughing... Now granted, our group of marketers does include a boy, but we don't let [...]

I am not a Millennial, but I am not old, Taboola!

I am not a Millennial, but I am not old, Taboola!

OK, I know I am not a Millennial, but I am not old, Taboola! Audience targeting is hard. Yeah, no, it's not! Most programmatic and ad platforms have become pretty nifty in gathering user data (do I dare mention Facebook and their recent "problem"...). Demographic data is pretty much par for the course. So why [...]

On-page SEO in 8 steps

On-page SEO in 8 steps

You’ve heard it plenty of times, “go and improve your SEO” or “go and improve your on-page SEO”. And all you hear is “rocket-science proof your website”. Let me help break it down for you. First off, it’s not rocket science! SEO or search engine optimization refers to strategies and tactics to make your site [...]