In which galaxy would you like to advertise?

In which galaxy would you like to advertise?

I get a lot of cold call emails every day. I mean A. LOT. Most of them go straight to my spam folder and If I'd hazard a guess, I'd say I now get more spam emails than actual work emails. Think of that for a minute... We get inundated with cold call emails. I [...]

When a marketer gets tired…

When a marketer gets tired…

Or... How to offer a 15% discount on a zero dollar product Today. Sitting in the office and working on next week's Instagram content plan. [Note here how organized I am: NEXT week's content!] Suddenly realizing. It's Thanksgiving next week. Need a Thanksgiving post, something like a cute turkey. Oh. And then it's Black Friday. [...]

Hmm, What Is “Native”, Gary V??

Hmm, What Is “Native”, Gary V??

I just want to preface this with saying that I like books. Mostly all books. I like reading. I like the smell of books, new and old, and feeling the pages between my fingers. With every book, you know what to expect. Reading in English, you read left to right, you understand the language and [...]

RTIC Coolers: Bad Ad or Genius Ad?

RTIC Coolers: Bad Ad or Genius Ad?

You've thought of an ad idea. You spoke to creative, even filled out your creative brief. They made you an Instagram sized ad image, the perfect dimensions. Cool, hipster looking photo with not too much text on it. Slapped a logo on it. You're ecstatic. A NEW AD! Perfect, conversions are going to spike. You [...]