Hmm, What Is “Native”, Gary V??

Hmm, What Is “Native”, Gary V??

I just want to preface this with saying that I like books. Mostly all books. I like reading. I like the smell of books, new and old, and feeling the pages between my fingers. With every book, you know what to expect. Reading in English, you read left to right, you understand the language and [...]

RTIC Coolers: Bad Ad or Genius Ad?

RTIC Coolers: Bad Ad or Genius Ad?

You've thought of an ad idea. You spoke to creative, even filled out your creative brief. They made you an Instagram sized ad image, the perfect dimensions. Cool, hipster looking photo with not too much text on it. Slapped a logo on it. You're ecstatic. A NEW AD! Perfect, conversions are going to spike. You [...]

An unfortunate brush with sexism (again)

An unfortunate brush with sexism (again)

Dear Barnes & Noble, I like you. I really do. On days when I just need a break form the real world, I like to come visit and spend hours browsing your vast amount of bookshelves. I always find something new and interesting to take home. I discovered many great authors in your stores. You [...]