RTIC Coolers: Bad Ad or Genius Ad?

RTIC Coolers: Bad Ad or Genius Ad?

You've thought of an ad idea. You spoke to creative, even filled out your creative brief. They made you an Instagram sized ad image, the perfect dimensions. Cool, hipster looking photo with not too much text on it. Slapped a logo on it. You're ecstatic. A NEW AD! Perfect, conversions are going to spike. You [...]

An unfortunate brush with sexism (again)

An unfortunate brush with sexism (again)

Dear Barnes & Noble, I like you. I really do. On days when I just need a break form the real world, I like to come visit and spend hours browsing your vast amount of bookshelves. I always find something new and interesting to take home. I discovered many great authors in your stores. You [...]

Why is tele-portation more likely than a round earth?

Why is tele-portation more likely than a round earth?

I know, right?! A group of flat-earth believers convened in the UK at the end of April. Why do I know about it, you may ask and rightfully so. My social media feeds got bombarded with the funniest comments. It got me thinking. (don’t worry!) What the heck are flat-earthers? Flat-earth believers believe that the [...]